simple  • A good rule of thumb for outdoor advertising, where either the viewer or your message

                 may be in motion. A proven formula is: your image, your tag line, and your company logo.

                 Of course there are many creative avenues to travel, and this is only one. What remains

                 true is the need for brevity. Most effective tag lines are 7 words or less.

              • the average viewable time of a  transit ad is about 7 seconds, keeping in mind no one

                 can pull their eyes off the road for the full 7 seconds, Try to keep copy to 9 words or less.

 

type      • Clear, bold, appropriately spaced typefaces work best in this medium.

                 Try to stay away from overly ornate or decorative fonts as these typefaces lose their

                 legibility at greater distances and speeds.

 

                good - readability                                        to be used sparingly

 

 

 

 

 

 

 

 

 

 

 

 

colour   • When advertising outdoors, utilize contrast for all it’s worth. The higher  the contrast

                  between the background color and the text color, the greater the readability.

 

 

 

Design Guidelines